Without exception at every Laila Goddess event the majority of women initially resist considering my sleeveless tops and dresses because, heaven forbid, arms will be exposed.
95% of the women I meet have issues with their arms.
Deep seated, rigid, non-negotiable beliefs about unacceptable upper limbs rise up like a dark horrible taboo secret to be kept out from the light of day...
Until I realized there was an opportunity to help women overcome that awful, joy-sucking, esteem depleting, relentless FRUMP cloud of discouragement that rides in the wake of mid-life body changes, I was adamantly resistant to the idea of starting a clothing label.
Fashion didn't interest me as much as self-expression, and frankly I was attached to my identification as Gestalt therapi...
Exactly a year ago I was participating in a health/wellness show and my neighbour who was selling baby related products had been listening to me tell passersby about the comfort and fit of Laila Goddess Everywear pants.
She said my pants- with their stretchy high waistband and soft buttery feel would be ideal for post birth bellies. Totally outside my realm of experie...
Regularly you walk into my booth at the shows to shop my clothing label. You are beautiful, healthy, wonderful.
Yet you hate yourself.
When I started Laila Goddess, in 2014 when I took on this brand new mid life adventure, I had no idea the demands that lay ahead of me. My ambition to design and manufacture my fabrics brought a whole new dimension to creating a clothing collection.
Sure it was fun and the artist in me got to play with colours and shapes, patterns and borders. And it complicated the manufacturing proc...
